Creative | Content | Strategy | Production
Strategic Creative and Content Director with 15+ years shaping creative, brand and content strategy, from audience insight to multi-channel execution, for clients including McDonald's, Westpac, Youi and The Good Guys.
I’ve led creative teams, sat in between editorial and commercial, built team culture and got better at catching curve balls.
Avid runner, content maker and reader.
Work Snapshot
The Good Guys
Creative lead on ambassador partnership with Alice Zaslavsky, producing over 40 assets across multiple shoots.
Creative lead on social-first organic content series utilising Good Guys staff. Resulting in highest engagement to date.
Strategy, Ideation, Creative Direction and Directing.
Westpac
Building and executing a new approach to organic content. Identifying customer pain points and tapping into social trends to make the brand feel more approachable and helpful to everyday Aussies.
Strategy, Ideation, Creative Direction and Directing.
Lego Movie 2
The brief was to pitch creative on what we’d do for a Married At First Sight tie-in involving the movie’s characters. Came up with a concept and script, which was greenlit, and I worked with the Warner Bros animation team in LA to bring it to life.tapping into social trends to bring solutions to life.
Ideation, Copywriting, Creative Direction and Co-Directing.